Updated: Mar 31, 2020
MIPCOM (Marché International des Programmes de Communication, English: International Market of Communications Programmes) is an annual trade show held in the French town of Cannes, traditionally in the month of October and running for 4 days. It is owned and organized by Reed MIDEM, a subsidiary of Reed Exhibitions.
The event is geared towards the television industry, primarily attended by representatives of television studios and broadcasters, who use the event as a marketplace to buy and sell new programs and formats for international distribution, as well as celebrities to promote programming.
The event also features keynote presentations and panels featuring representatives of the industry discussing new trends and developments. Additionally, MIPCOM has been used to globally premiere highly anticipated new programs.